When it comes to fitness marketing, the main purpose of a strategy should be sales. Of course, marketing also helps with brand awareness and reputation growth, but in the end, your club’s success is measured in profit and not in the number of likes.
Optimize the gym site
A website is a must for any type of business, especially for a fitness room. This is where anyone interested in room services can find all the information they need. Therefore, it is important that the site is optimized.
Special offers dedicated to new members
Special offers are not a new philosophy for any business. On the contrary, customers are increasingly accustomed to such practices. In order to attract new members you should consider this strategy, because it is also the most effective.
Publish positive reviews and success stories
Nothing compares to a beautiful review or a success story from a customer. Ask a few members to allow you to post “before and after” pictures with them and give them a short interview. Urge as many members as possible to leave a review on your Facebook page or in Google Business, and publish the most beautiful ones, both on social media accounts and on the gym’s website.
Offer test subscriptions and make sure your first impression is perfect
Another simple way to attract new members is test subscriptions. These subscriptions are free and have a validity period of one or more days. These benefits can be given to those who have expressed interest in your club or who have filled out a form on the site or social media.
Advertise on Facebook and Instagram for your audience
If you want to quickly attract new members, then allocate a budget for ads on Facebook and Instagram. It is not necessary to invest large sums, but it is absolutely necessary to publish these ads only to the right audience. Both platforms have a multitude of options to create audiences for your fitness room.
Social media ads can be even more successful if you set up the remarketing option. This feature is also available on Google Ads, including YouTube. Remarketing means that everyone who has entered your site will constantly see your ads for a certain period of time.
Develop a referral program
Like positive reviews and member success stories, referral programs tend to be more successful, because your members are the ones promoting you. A referral program can be very easy to implement – all you have to do is encourage members to convince their friends to buy subscriptions.
Works with influencers
Influencer marketing is a relatively new marketing strategy, but one that has gained a fantastic boost. And that’s because it also has very good results. When we think of influencers we think of celebrities with millions of followers on Instagram, who also ask for a sensible budget for any contract.